SaaS Onboarding Email Templates
Convert trials in 7 emails.
A 7-email onboarding sequence for SaaS products: welcome, activation nudge, feature education, social proof, upgrade trigger, win-back, and cancellation save. Includes subject lines with A/B variants.
Tech stack
The Problem
Most trial users never reach the activation event — the right email at the right time fixes this
Writing onboarding sequences from scratch takes 2-3 weeks for a solo founder
Generic email templates do not convert — SaaS sequences need product-specific triggers
What's Included
Everything you need to ship production-grade code
7 Email Sequence
Day 0: welcome, Day 1: activation nudge, Day 3: feature spotlight, Day 5: social proof, Day 7: upgrade, Day 14: win-back, Day 21: save.
A/B Subject Line Variants
Two subject line options per email with notes on which hypothesis each tests.
Plain Text + HTML Versions
Both versions provided. Plain text typically outperforms HTML in SaaS trials.
Trigger Logic Guide
Recommended behavioral triggers to replace time-based sends.
Get the Template
One-time payment. Full source code. Lifetime updates.
Template Pack
- 7 email templates (plain + HTML)
- Subject line A/B variants
- Trigger logic guide
- Copy customization notes
Frequently Asked Questions
Which ESP does this work with?
Any. Templates are plain Markdown/HTML. Import into ConvertKit, Customer.io, Intercom, or ActiveCampaign.