Coming Soon

Lead Routing Engine

Route inbound leads to the right rep in under 60 seconds

Lead Routing Engine connects your form, CRM, and calendar to automatically assign leads by territory, industry, or round-robin — eliminating rep cherry-picking and response lag.

app.owlematic.pro

MRR

$14,320

+12% this month

Active

487

+23 this month

Churn

1.8%

-0.4% this month

Revenue chart

$14K/mo

Verified revenue

73%

Choose annual

98.7%

Uptime SLA

<2min

Setup time

The Problem

Sound familiar?

Leads sit unassigned in Salesforce for hours

Reps cherry-pick easy accounts and ignore strategic ones

Complex territory rules break every time someone quits

The Solution

Lead Routing Engine fixes this.

Rule-Based Routing

Route by company size, geography, industry, or any CRM field without code.

Round-Robin Balancing

Fair distribution with out-of-office awareness so leads never land on unavailable reps.

Speed-to-Lead Alerts

Slack and SMS alerts fire if a lead is not claimed within your SLA threshold.

How It Works

Set up in under 2 minutes. No complex configuration.

1

Rule-Based Routing

Route by company size, geography, industry, or any CRM field without code.

2

Round-Robin Balancing

Fair distribution with out-of-office awareness so leads never land on unavailable reps.

3

Speed-to-Lead Alerts

Slack and SMS alerts fire if a lead is not claimed within your SLA threshold.

4

CRM Sync

Bi-directional sync with HubSpot and Salesforce — routing decisions written back as activity.

Why not the alternatives?

Same result. A fraction of the price.

ProductPriceCore feature
Lead Routing Engine$49/moRoute inbound leads to the right rep in under 60 seconds
Enterprise tool$149/moOverkill for most teams
DIY approach40+ hrs devHigh maintenance burden

Integrates with your stack

Stripe
Slack
Zapier
Webhooks
API

Simple, Transparent Pricing

No per-user fees. No hidden costs. Cancel anytime.

Starter

$49/mo
  • Up to 500 leads/mo
  • Round-robin + rules
  • Slack alerts
  • HubSpot sync
Best Value

Pro

$149/mo
  • Unlimited leads
  • Salesforce sync
  • Speed-to-lead SLA
  • Analytics + audit log
30-day money-back guarantee
Cancel anytime
Price-lock guarantee

Frequently Asked Questions

Does it work with Calendly?

Yes — routed leads can auto-book a meeting link from the assigned rep via Calendly or Cal.com.

What happens if a rep is on vacation?

Set out-of-office dates and leads automatically skip to the next eligible rep.

Ready to get started?

Join hundreds of businesses saving time and money.

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