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Event-Driven CRM Guide

Build a CRM that does not suck.

A 140+ page guide to building an event-driven CRM: Kotlin + GraphQL architecture patterns, domain event modeling, activity streams, pipeline automation, and integration patterns. Based on a production CRM serving enterprise clients.

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Inside the guide

What You'll Learn

01

Domain Event Modeling

ContactCreated, DealMoved, ActivityLogged events — immutable audit trail by default.

02

GraphQL + Kotlin Patterns

DGS framework, N+1 prevention with DataLoader, subscription websocket setup.

03

Pipeline Automation

Rule engine for automatic stage transitions, task creation, and notification triggers.

04

Activity Stream

Fan-out-on-write vs. fan-out-on-read tradeoffs for contact timeline feeds.

05

Integration Patterns

Email sync (IMAP/SMTP), calendar integration, and webhook outbox pattern.

Table of Contents

01Domain Event ModelingContactCreated, DealMoved, ActivityLogged...
02GraphQL + Kotlin PatternsDGS framework, N+1...
03Pipeline AutomationRule engine for...
04Activity StreamFan-out-on-write vs. fan-out-on-read...
05Integration PatternsEmail sync (IMAP/SMTP),...

Who This Is For

Written by engineers, for engineers

Senior Engineer

Building production systems and tired of re-inventing the wheel on every project.

Software Architect

Needs battle-tested patterns to back architectural decisions with evidence.

Startup CTO

Must ship fast without accumulating technical debt that kills you later.

See Inside

A sample from the guide

The Problem

CRUD-based CRMs become unmaintainable at 50K+ contacts with complex workflows

Event sourcing for sales pipelines is sparsely documented outside conference talks

GraphQL subscriptions for real-time activity feeds have no good production examples

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Personal License

$149one-time
  • 140+ page PDF
  • Kotlin code examples
  • Architecture diagrams
  • Lifetime updates
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Frequently Asked Questions

Do I need to use Kotlin?

No. Kotlin is used for examples but the event-driven architecture patterns apply to any language.

How is this different from a Salesforce guide?

This is for teams building a CRM, not using one. It covers internal architecture, not admin configuration.