Competitive Analysis Pack
Know your enemy.
A competitive analysis framework + Notion template: positioning map, feature matrix, pricing comparison, SWOT, and go-to-market gap analysis. The structured process used by product teams at growth-stage startups.
Tech stack
The Problem
Unstructured competitive research leads to no actionable conclusions
Feature matrices grow stale because they are built in ad-hoc spreadsheets
Founders benchmark pricing but skip positioning — missing the real differentiation opportunity
What's Included
Everything you need to ship production-grade code
Positioning Map
Two-axis positioning canvas with competitor placement and whitespace identification.
Feature Matrix
Structured feature comparison template with MoSCoW priority tags.
Pricing Comparison
Per-segment pricing table with price-per-feature-point analysis.
Go-to-Market Gaps
Channel, ICP, and messaging gap analysis to find underserved segments.
Get the Template
One-time payment. Full source code. Lifetime updates.
Template
- Notion template
- PDF framework guide
- Example competitive analysis
Frequently Asked Questions
Is this for B2B or B2C?
Both. Section tags indicate which questions apply to each motion.